Text Messaging Revisited

Revisiting Text Messaging

Despite the abundance of apps and growing sophistication of smartphones, text messaging continues to offer one of the most universal, and reliable mobile interactions. In a mobile world of multiple devices, operating systems and service providers, messaging is the one common denominator through which all mobile devices communicate.

Recent surveys have shown that 96 percent of text messages are read within three minutes of delivery, and despite periodic news reports speculating on the decline of messaging, this channel continues to be the silent workhorse of mobile and will continue to offer an unmatched foundation on which companies can anchor their mobile strategy. The Txtreme text-messaging solution enables the delivery of a simple text message, or more sophisticated Text plus a tailor-made Email, empowering companies to deliver a range of personalized, time-sensitive content, including reminders, notifications, sales promotions, public safety alerts, photos, videos and audio clips.

Another critical aspect of text messaging is that it’s not just important as a communication method in and of itself. More significantly, it serves as a springboard that can bridge mobile users to rich Web experiences. For example, a text message can include links to drive a user to a competition, an app download, a video, or discount ‘code’. In this way, messaging can serve as a crucial 1st contact in spurring engagement.

Where We Go From Here

Today’s mobile users increasingly want engagement in real time and in context to their usage. The app has been the singular focus of many brands’ mobile interactions. The app is a necessary part of a mature marketing program, but it is not everything. Text messaging, on the other hand, continues to offer one of the most ubiquitous and reliable mobile interaction options, with the versatility to engage consumers through a wide range of content formats. To reach customers and have your message read its clear text-messaging is the one communication method marketers just can’t ignore.

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