Revisiting Text Messaging
Despite the abundance of apps and growing sophistication of smartphones, text messaging continues to offer one of the most universal, and reliable mobile interactions. In a mobile world of multiple devices, operating systems and service providers, messaging is the one common denominator through which all mobile devices communicate.
Recent surveys have shown that 96 percent of text messages are read within three minutes of delivery, and despite periodic news reports speculating on the decline of messaging, this channel continues to be the silent workhorse of mobile and will continue to offer an unmatched foundation on which companies can anchor their mobile strategy. The Txtreme text-messaging solution enables the delivery of a simple text message, or more sophisticated Text plus a tailor-made Email, empowering companies to deliver a range of personalized, time-sensitive content, including reminders, notifications, sales promotions, public safety alerts, photos, videos and audio clips.