SMS the new channel for customer support services

Many of us are now receiving a text from our banks informing us of our current balance etc. Pre-booked taxi’s text with their location, registration number, driver details, and ETA. If we book plane tickets we get a text confirmation. And our doctor’s send reminders so that we don’t forget an appointment the next day.

Why has everyone started sending us texts all of a sudden? Maybe it’s because, unlike emails, we read them all. Did you know that 90% percent of all SMS are read within three minutes of being received? And since over 85 % of the world adult population owns a mobile device, it is undoubtedly a very powerful communication tool. Read more