SMS Marketing showed great reults on Black Friday

Although not all sales data from Black Friday is in, the signs are that it has made a big difference to  the 2013 holiday shopping season already.

SMS marketing has played a big role in the big business that retailers large and small enjoyed over the weekend.

One of the biggest players is ‘Best Buy’ and since last month, the electronics retail giant has been dramatically ramping up efforts to text consumers with relevant offers, information, and promotions this month in hopes of generating more foot traffic. Read more