SMS Continues to be the Best Mobile Marketing Channel
With 102.4 per cent wireless penetration in the United States, More companies and organizations use SMS as a medium to reach out to existing and potential customers. Specifically, SMS is the most effective channel for marketers because of its simplicity, adoption (or) familiarity, and unbiased reach. Virtually all phones are SMS capable, which means the channel can reach 5 billion subscribers worldwide. The International Association for the Wireless Telecommunications Industry (CTIA) reported U.S. annualized yearly text messaging at 2.12 trillion as long ago as June 2011, indicating a huge opportunity for marketers. And, according to Nielsen Mobile, the average consumer sends 600 messages per month compared to using less than 200 voice minutes.